Delivering Insights
That Matter
Unlock personalized guidance and data-backed solutions with UMN Consulting today.
UMN Consulting is an independent research institute associated with Universitas Multimedia Nusantara and Kompas Gramedia.
Our goal is delivering more than reliable data. We will assist you in developing customized research and analysis to tackle your business problems.
Our Clients
What We Do
Customer Satisfaction Survey
Brand Equity
Market Research
Behavioral Observation Study
Business Intelligence
Performance Evaluation
How We Work
Problem Identification, Profiling and Assessment, Research Proposal
Research Design, Data Collection, Analysis
Insights and Recommendations
Latest Article
Gen Z Bikin Demo Jadi Hiburan, Hiburan Jadi Gerakan
Gen Z berhasil menciptakan pola aktivisme baru di era modern. Kalau dulu demo identik dengan poster dan megafon, kini mereka menggunakan humor dan hiburan sebagai
Gen Z dan Ancaman Golput di Pemilu 2024
Di ranah digital, kampanye politik bernuansa negatif berpotensi membuat Gen Z, yang merupakan bagian dari pemilih tahun depan, enggan menyalurkan hak suaranya. Wajar saja, generasi
Kenapa Meme Marketing Disukai Gen Z?
Generasi Z (Gen Z) nggak bisa hidup tanpa meme. Bagi mereka, meme atau humor adalah cara terbaik menikmati hidup. Konsumsi mereka terhadap konten hiburan ini
Latest Report
Tiga Profil Gen Z Indonesia Dalam Menghadapi PHK dan Persaingan Pasar Kerja yang Ketat
Siapa itu GEN Z? Gen Z (generasi yang lahir pada kurun waktu 1997–2012) dikenal sebagai generasi serba digital yang kini mulai mendominasi angkatan kerja
Gen Z’s Digital Media Consumption and Activities
Gen Z have changed the game in the media industry. In the past, media companies could rely on traditional media and advertising revenue, but now,
Gen Z’s Lifestyle and Consumption Habits
Each generation carries unique traits. Gen Z, for example, grew up amid recession and a global pandemic, making them more frugal and value-conscious, unlike Millennials
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